Passive marketing strategies to grow your email list with a blog post

Passive marketing strategies to grow your email list with a blog post

One of the top most reasons to build your email list is that it works and delivers positive results. Most marketers know that a lot of their sales come from their email list.

You’ve probably heard the phrase “the money’s in the list”. The adage applies to blogs as much as it does to a software-as-a-service or an e-commerce business.

But the question that arises here is, how can one get email subscribers without annoying blog readers with pop ups and forms????

Here is the answer:

Just collecting email addresses online is not enough to sell your program or services, especially when you are just starting. Don’t sit back and wait for people to come to you. YOU go to them.

Send messages repeatedly on social media to your prospects. Spend some time in creating excellent free giveaways to your targeted audience. It should be something that your audience is hungry for, something that they want and need, and you are helping them to get.

Who doesn’t love a good giveaway? You are seeing these more and more in advertisements from mainstream companies because they work, and they are perfect for small businesses too. For this you can:

  • Have a descriptive hashtag especially for your contest
  • Post a quality photo of the product you are giving away
  • Announce your contest on social media along with the photo of the prize, your hashtag, and a link to a landing page.
  • Offer content upgrades:

One of the more effective ways to use your blog to grow your email list is by posting premium content on your blog post that requires your readers and followers to submit their email address to access it completely.

For this consider including a short excerpt from the content in your post to offer a sneak peek of what people can expect when they subscribe. And do the same on the landing page you create.

Make use of short strategic videos to share on your blog so that your readers can see what you do and sign up for your list. You can even take advantage by posting the same video on social media networks and obtain more email addresses for your list.

It’s simple, the more people you drive to your blog posts, the more people will convert into email subscribers. Don’t just post and forget your blog. Instead, spend the majority of your time promoting it. You can do this by:

  • Reaching out to other influencers
  • Sharing it on your social media channels
  • Using content discovery platforms

These are passive marketing strategies that will help you to grow your email list through a blog post. But, if you focus on understanding your audience’s needs and offer valuable content and create relevant lead magnets, you’ll be gaining new subscribers in no time.

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